History

Etherington Insurance was established by W. B. "Buck" Etherington in 1972 with the purchase of the insurance book of business from J. R. Leaney Real Estate and Insurance. From our beginning in Sutton, we have enjoyed steady growth over the years and have become recognized as the leading insurance brokerage in the area. Our second office location, at 179 Simcoe Avenue in Keswick, opened in August 1995. On December 21, 1997 Etherington Insurance purchased Laird & Laird Insurance Brokers Inc. This purchase further established Etherington Insurance as a major provider of insurance services in the Town of Georgina, especially in Keswick. We have earned our reputation for professionalism due to the special attention given to the needs and requirements of our clients.


Etherington Insurance is a professional financial organization dedicated to providing the best insurance products available to its clients at the most reasonable costs. Our firm is registered as a licensed insurance broker with the Registered Insurance Brokers of Ontario (RIBO). We act in the capacity of an intermediary between the consumer (the buyer of insurance) and the insurer (insurance company accepting the risk), and as a result earn a commission payable by the insurer for providing this service between buyer and seller.


Our primary objective is the provision of accurate insurance coverage and policy limits. In this age of quick quoting and self-serve insurance products, we believe that now, more than ever, the real value to clients lies not in the cost of insurance, but the coverage provided. We strive to “Mind the Gaps” of our client's financial protection. Afterall, protection is everything.


We specialize in providing personal and commercial lines of property and casualty insurance. By providing outstanding service and assistance to our customers, we have established a base of customer referrals as a major source of business. Our insurance companies also recognize that we perform for them beyond just selling insurance. This reputation has distinguished our brokerage as a top performer with our clients and companies.


Etherington Insurance takes pride in caring for its customers, insurance companies and fellow employees.